Lakeisha johnson
Image recognition and analysis.As we are advancing more and more in technology and social media is becoming more important, it’s time for the next big thing: Image recognition and analysis. People are sharing more of their personal lives on social media, actually 1.8 billion photos are shared everyday. It helps out brands too! We have all seen someone at one time or another express utter disappoint in a brand by posting a picture of it to their news feed. If you are the brand then you wont know you’re being mentioned until they “@” you. But these days they are working on making it so that the brand is recognized and is able to get feedback directly.
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YouTube Live.Young or old or anything in between, everyone knows about YouTube and has probably used it before. Most probably use it to watch their favorite music video or to watch a tutorial on anything from makeup to learning how to change a spare tire; now they've made it to where you can stream live! In a world ran by Snapchat, Periscope and now Facebook Live, YouTube decided to take their turn on the live streaming boat! Live streaming actually isn't new for YouTube, seeing as though they created it back in 2011, before live streaming was even trending. The difference now is that it's compatible with mobile devices and the live streaming will still be available to view even if you don't catch it live! Product leader Kurt Wilms says it's more reliable than anything out there-well I guess we'll just have to see. This is another way to use advertising space!
How zara is using social Media to increase sales.It's no secret that Zara is one of the top fast fashion brands in the world, but what some don't know is that it has a whopping 11.5 million Instagram followers. As you can Imagine, Social Media has a huge influence over the brand and over its sales in general. According to Inditex they have increased sales by 17% during just the first half of this year and 7% in same store sells. A big reason for this increase is because of how fast Zara's fast fashion really is! Zara.com states that 50%-60% of Zara's clothes are manufactured in the middle of the season so if polka dots suddenly become a thing again, Zara gets them into stores while they're still trending! Using Social Media accounts like Instagram, they are able to show pictures what's in their stores and provide a link in their bio that takes you directly to the site! Thus creating traffic and increasing sales!
Some of their competitors might want to take notes. (No shade) |
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